Market Research: Common Business Issues and Their Respective Research Methods

Sizing a Market – This type of market research is designed to create an estimate of the market size (measured by units or dollar volume) that a new product is expected to garner in the marketplace. In general this is usually done for entirely new product category or anticipating the introduction of a new product that substantially changes the competitive landscape in which customers are already familiar (for example, I would suspect that the new premium chewing-gum category that has emerged in the last 18 months might have upset the conventional wisdom of analysts in that industry). Conducting this type of market research can be expensive, so the best place to start is usually by evaluating the off-the-shelf syndicated market research reports that are available for any market of a reasonable size. Sizing a market is almost always a quantitative market research study, although depending on the market specifics it’s possible that there might be a qualitative lead-in activity or even a qualitative follow-up to get more details on a specific portion of the market.

Product Concept Development – Product concept market research is typically designed to provide customer input to help product-marketing managers develop products that more directly meet the needs of the target customer. Typically there are tradeoffs involving ease of use, price, industrial design decisions and bundling options. For the product marketing manager, conducting market research allows them an opportunity to get feedback from the group who is actually going to decide whether they’ll pay the bills or not, the customer. Product concept market research can be done either qualitatively or quantitatively. Generally the direction hinges on the customers familiarity with the product or changes being considered, and a terminology that is well enough understood by the potential respondents to ensure that clear communication is taking place without significant uncertainty that their definitions match what we believe them to mean. If the product category is understood, and the terminology is well enough defined, quantitative research is probably the best bet. Otherwise it’s likely to fall to qualitative methods to ensure a complete understanding of the concepts and to the respective reactions.

Customer Profiling – The intent of customer profiling market research is to create a profile of a typical customer who purchases a certain product or service. Having a complete profile of a customer can be very helpful when defining a design center to develop the next generation of a product category and to ensure that the engineers and marketers have the right person in mind as they make those decisions. Creating a customer profile often includes collecting the following:

Demographics (age, title, physical city of location),
Firmographics (company industry, number of employees, decision making structure around the product category being studies) and
A number of questions about the particular product was purchased, how it was being used, what product it replaced, the number of people using it…
In many cases, customer-profiling research becomes the “bible” as a product development team makes decisions about what features or capabilities would be desired and which other ones would be passed over. For smaller companies conducting profiling market research is often the first type of research that a company does because it’s straightforward and it’s hard to argue with “who are our customers?”.
Positioning Research – Positioning research is often closely related to branding market research, as its function is to understand the positioning of one product relative to another. Much larger companies actually conduct positioning research simply to understand whether or not their “line logic” is clear or understandable by their customers – and doesn’t even get into the complexity of how customers relate their product line with other company’s products. This is often very interesting research because it’s often the case that the positioning developed by marketing managers is sometimes different than the way customers view strengths and weaknesses of different products relative one to another. Sometimes, to the chagrin of marketing managers, the phrase ‘perception is reality’ comes up over and over again in this type of research, as marketing managers realize that it takes more than words on a brochure to change customers’ perceptions of a products positioning. Consider whether a Jaguar holds greater status than does a Mercedes. Which car would you expect to be more comfortable? Which car would you expect to be faster? Having a portfolio buy-up strategy, which calls out the benefits of the next product, without saying derogoratory about the product just down the line, is a challenging task, but that’s where positioning research really shines.

Messaging Research – Messaging research is very closely related to advertising research, although it tests the most basic concepts of an advertising campaign – the most basic idea that is believed to be the primary motivator for a product. As an example, what do you see when you notice a Rolex advertisement? Do they tout the increased accuracy of a Rolex watch over others? Do they talk about how much more shock resistant a Rolex is than another watch? Do they talk about how much deeper in the ocean a SCUBA diver can go with a Rolex than another watch? No, they don’t message on any of these points, instead when you go to their website they show handsome people directing their million dollar yachts through rough seas, they show close-ups of the meticulously detailed watches, they show brave men, obviously risking their lives, climbing to the top of a snowy, distant peak. Their messaging is about living the good life and being ready for any adventure – whether you’re made of that stuff or not – as though having a watch that costs tens of thousands of dollars puts you just a little bit closer to intrepid. At the crux of messaging market research is, what are the few things that we should emphasize if we’re fortunate enough to get a few seconds of consideration from a potential customer? Messaging market research is about finding the blend of unique capabilities or attributes of our product and framing that in a way that makes sense to the people who are somewhat inclined to purchase our product. Messaging research tends to be qualitative because non-verbal communication is an enormous part of communication and many people want to be able to “read” the respondents as they first try to digest our schpeel.

Industrial Design – Industrial Design (or ID as it is more typically called) typically refers to the shape, feel and texture of a product. You could say that the ID of the RAZR phone is a big hit, big enough that other companies are quickly copying it. ID research is focused on understanding what effect the industrial design may play in the purchase of a certain category of product, and how to optimize a product’s industrial design for the target audience. If we all own the same products, it appears that ID is becoming one of the fundamental ways that companies are trying to differentiate products that are otherwise quite similar. ID market research has generally considered best handled in face-to-face qualitative research (often in-depth-interviews with one person at a time). However online capabilities have increased significantly in the last several years and there is a reasonable case for conducting ID research on a web site. If you’re looking for an example of how strong online capabilities have come take a look at the Audi web site – where you can view their cars, pull back, zoom in, view the car from any angle just by positioning the mouse. The capabilities are available from some of the higher end online research houses. The one caveat is that people often want to feel the heft of a product to understand if it’s plastic, metal or wood, understand how quality the finish looks, feel the quality of moving parts. In many cases online research is capable of supplementing face-to-face methodologies and for some product categories may be able to replace it entirely.

Customer Segmentation – Segmentation market research studies attempts to understand what groups of customers exist in a product category in order to more precisely target their needs or to target the needs of a more attractive group (maybe the high quality group, instead of the value driven customers). While these customers may all be purchasing the same products, because they have different perspectives, they’re responses to product changes could be entirely different, so it’s a good idea to understand how large your groups, or segments are, and how they’ll likely respond to the changes that you’re company is considering. This is a type of market research that generally ends with a large quantitative bang. Segmentation research can be quite simple – understanding how customers in the Eastern part of the country dress compared to those down South, or it can involve very high-end statistical analytics that can be very costly. However, good customer segmentation can greatly improve a companies product development and target customer efforts.

Channel Research – This research can take a number of forms depending on the critical business issue. Channel research can be conducted to understand how a company’s channel partners are ACTUALLY behaving, as opposed to how it’s believed that they’re behaving. Channel research can be conducted to understand what is motivating channel partners, or to understand whether a new channel partner that is being considered would be an appropriate choice for a certain product category. This is a very broad category of possible research methods that can span from efforts such as “mystery shoppers” – who walk through a typical customer process and report back on the experience, to price checks or product offering reports.

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What Makes a Good Web Development Company

The world of web development is still very much misunderstood. We’ve even heard people call it a “dark art”. So when you need help turning your ideas and designs into a high quality website or web application, how do you know who you can trust to get this done?

The purpose of this post is to provide some key points on what makes a good web development company, and will help you understand the kind of questions you should be asking development companies.

This is going to be a very opinionated post and we make no apologies for it. If you disagree with anything we are certainly open to discussing it further.

Now to get on with the post. Below are the key areas we are going to be looking at, and what you should be looking for in a web development company.

  • Able to do both front-end and back-end development
  • Don’t specialize in one back-end technology
  • Should follow best practices
  • Understanding of marketing strategies surrounding the projects
  • Invests time in research and development
  • Has a rigorous testing process, including automated tests
  • Flexible to change
  • Use source control

Able to do both front-end and back-end development

We don’t subscribe to idea of developers that do front-end development and developers that do back-end development. That’s the equivalent of having a plumber who only fits pipes and leaves the fitting of the baths, showers, sinks and toilets to someone else.

We agree there is a separation between web developers and web designers, there’s a completely different thought process going on there, but the separation between front-end and back-end is just wrong. To be a good web developer you need to understand the full development cycle and to be able to get involved in the project from start to finish. There is also much to be learn from the working with the varying technologies, but we’ll come on to that.

Don’t specialize in one back-end technology

There are a number of good back-end technologies that are appropriate for web development including Ruby on Rails, ASP.Net and PHP (and others). They all have their strengths and weaknesses and not one is perfect. A good web development company should be flexible in which technologies they use, so that they use the most appropriate one for their clients’ needs.

The key reason we have spent time learning a number of technologies is to able to pick and choose the bits we like. Over the years the developers involved in The League have been able to take the good parts of each technology and formulate a number of best practices and use them across all platforms.

Should follow best practices

The key to being a good web developer is not the technologies that you use, but the best practices that you follow. As technologies come and go in our very fast moving industry those best practices will remain, or at least evolve. As a developer if you have a good grounding then you can move with the times and technologies fairly easily.

So what are these best practices that we are talking about. Below are some of the key ones we follow.

  • Writing semantic HTML
  • Follow web standards for all front end coding
  • Automated testing of both front-end and back-end code
  • Use of a MVC framework

Understanding of marketing strategies surrounding the projects

We’ve heard this complaint many times that web developers don’t think about the marketing strategy of a project. This is generally because developers don’t care. Well they should. How can they advise clients and think about helping clients produce the right solution, if they aren’t thinking about the “bigger picture” (sorry, we know it’s a horrid phrase, we’ll go wash our mouths out now). If a developer blindly does the work, they are not offering the client a service, they are just being a meat puppet.

The most important question a developer can ask is “Why?”. Take time to understand the client’s requirements fully, and advise them, after all the client doesn’t understand the ins and outs of web development, you do. Make the development cycle a two way conversation.

Invests time in research and development

As everyone knows the web industry is a very fast moving industry. Things come and go in the blink of an eye. A good web development company gives it’s developers allocated time each week to look at new trends and technologies. Admittedly some of these trends and technologies are dead ends, but you won’t know unless you look into them.

If you want to know if a web development company knows there stuff, simply ask them what their developers have been looking into recently. You don’t have to understand everything you are told, note them down though and look them up on the internet to understand if the company are looking at new trends or not.

R&D is probably the most important time each week for a developer. If developers don’t evolve, the solutions they build will become stagnate and dated very quickly. As a client do you want an out of date solution before you even start?

Has a rigorous testing process, including automated tests

Too often we have seen the client is the tester for a project. If this is happening, then, to put it bluntly, the development company don’t understand your project well enough, they are just “banging out” code.

A good web development company should be writing automated tests (integration tests, unit-tests etc) for all their code, both front-end and back-end. On a simple level, tests help developers to concentrate on the code they are writing at that given time, they also help developers to write more concise code. More concise code means the code base is easier to understand and cheaper to maintain.

The major benefit of a test suite to a client is that when changes are made to the code in the project there can be a lot more confidence in the fact that the change, or new code, hasn’t broken anything else.

We are not saying automated testing is the silver bullet of web development, and tests are only effective if they are written well, but they certainly should be part of any web developers toolset.

Automated tests aren’t the only important aspect of testing. The web development company should also have a level of human testing as well, and this is certainly something clients should be involved in. User stories are key to this process. As part of the development process, clients should work with the web development company to put together User stories, so that all parties involved understand how users will interact with the site or application and the results of those interactions.

Flexible to change

We’ve all heard developers complaining how their clients’ change the requirements of a project midway thought a project. Developers need to stop complaining about this, it happens to us all and it’s never going to change. A good web development company should have processes in place to cope with change. If you are a client, ask how change requests will be handled.

Web developers should work to short release cycles, preferably 1 – 2 weeks. The worst thing that can happen to a project is that the developers get the brief, start the work and then 2 months later they announce it’s finished, only for the client to say “This isn’t what I asked for!”. By working to short release cycles, clients can be involved at all stages. At the end of each release the client should review the project so far and submit any change requests.

Use source control

Our final recommendation is a pretty obvious and simple one, to most people, but we still speak to developers who don’t use any form of source control. This seems more prevalent with freelancers as they don’t see the need as they are the only ones working on the code. If that’s how they see it, then they are missing the point.

There are lots of reasons why all code should be source controlled. We’re are only going to mention a couple of key points here. Firstly it’s a great way of keeping a log of changes made to code. (As long as developers put a comment into the commit). Secondly and most importantly is allows developers to change code without the fear of losing already work already done. This is especially useful when trying out other possible coding solutions to a problem.

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The Real Followers on Instagram

We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many folks still believe, Instagram is not only a fun app wherever you’ll post food, holiday and family pics. Instagram has become a strong brand-building, audience-building and content-marketing tool for businesses.

There are many people out there who promise to grow your Instagram followers by the thousands, but beware. Most of them use faux accounts created by bots to inflate your numbers.

These types of followers have zero value. According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram. The best thanks to build your Instagram followers is by being authentic to your whole and your audience.

Tips to assist you get real Instagram followers:

  • Tell a Story with Hashtags

It would be great to use your business name as a hashtag. Use other hashtags that tell the story of the image you’re sharing If you want to use your Instagram posts to get followers. You want to start out a speech communication once you are sharing posts for things like: Events, Promotions, Contests, and also Product launches

  • Get Creative

Instagram is all concerning photos, so many people think of the caption as an afterthought. Don’t neglect the image caption!

Here square measure some ideas to assist you build up followers on Instagram together with your posts:

  1. Use questions in your caption.
  2. Get personal with your post.
  3. Ask people to tag others.

Asking folks to tag 3 of their best friends or tagging somebody they’re grateful for brings different potential followers into the equation.

  • Go Local

One of the most effective ways in which to make your Instagram followers is to induce to grasp your neighbors! Whether you are making Instagram ads or need to push your event in a very specific space, you can see what’s going on near you by going to the search page and clicking on the Places tab. Choose the relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like what you see. Hopefully, this may be the beginning of Associate in Nursing organic interaction.

If you offer life coaching services, you could type in your location followed by “entrepreneurs.” Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges. Similarly, if you’ve got a physical location that folks have checked into on Instagram, comment on those posters’ pictures to make sure they’re aware of your Instagram presence, and then follow them.

These square measure a number of the most effective ways in which to make Instagram followers the correct way: no bots, no shortcuts, simply tried and true ways in which to interact together with your audience and switch them into followers.

YouTube Subscribes, Views, and Likes

YouTube Subscribes, Views, YouTube Likes and YouTube Comments play a key role in the modern trend of digital marketing industry called online video marketing. It is a really straightforward and low-cost manner of promoting as a result of free code and digital cameras square measure enough to form a promotional video. YouTube Comments square measure vital for the corporate as a result of it reflects the customer’s approach to the merchandise or services, but the competition for getting YouTube Views is high. There square measure uncountable videos that square measure uploaded each minute however few of them square measure a success with viewers and obtain YouTube Likes. One must follow some easy ways to urge a lot of YouTube Views.

Quality

The standard of a video is one among the fundamental building blocks to urge a lot of YouTube Likes. One must always check suggested size and formats of videos in YouTube. Quality of video depends on high definition image and clear audio. People like short videos that square measure a lot of compact, informative and entertaining. Videos whose lengths square measure in between thirty seconds to a pair of minutes get a lot of quality than longer one.

Title

Opt for such titles that square measure relevant however catchy to explain the video as a result of folks pay but a pair of seconds reading the title. Titles ought to be decipherable at intervals a pair of seconds that manner folks will simply realize it and share it on social networks wherever YouTube Views square measure mostly exaggerated. It is suggested to use computer program optimized keywords in title like “how to” at the start of a tutorial video.

Descriptions

YouTube offers a decent area to explain the video. One ought to use this feature sagely by as well as most connected key phrases.
One may mention its official website URL or link in description that helps to extend targeted traffic.

Thumbnails

Video selling specialists notice the importance of thumbnails in video promotion. Thumbnails square measure outlined as a tiny low image that’s associated with the video. People have a basic instinct to click engaging unknown thumbnails that square measure how to urge a lot of YouTube Views.

Tags

One should tag videos with relevant keywords because most of the users are attracted to these popular keywords when searching for a video. So, it’s suggested that the keywords relate to the video however are in style tags that manner you’ll increase views and enhance YouTube Likes.

Promotion

One will use all email contacts, social networking sites, blogs and related websites to promote videos. Simply share YouTube video links in popular social sites like twitter, Facebook, blogger or video sites like MetaCafe, Daily Motion to get more YouTube Comments.

Comments

YouTube Comments square measure necessary to prove the recognition of associate degree uploaded video in addition as get a lot of user attraction.

Updates

Video’s should be uploaded regularly to increase YouTube subscriptions to the channel. Marketing specialists recommend uploading a minimum of one video per week.

Getting the Real Followers on Instagram

We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what many folks still believe, Instagram is not just a fun app wherever you’ll be able to post food, holiday and family pics.

Instagram has become a robust brand-building, audience-building and content-marketing tool for businesses.
It has over two hundred million active monthly members sharing sixty million pictures and one.6 billion likes per day.

A note of caution: there square measure many folks out there UN agency promise to grow your Instagram followers by the thousands, but beware. Most of them use pretend accounts created by bots to inflate your numbers.

These types of followers have zero value. In fact, they’ll even be dangerous, desperate to steal your watchword or photos or infect you with a pandemic.

According to the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.
The right way to build your Instagram followers is by doing authenticity to your brand and your audience.

Here square measure three tips to assist you get real Instagram followers:

  1. Tell a Story with Hashtags

It’s nice to use your business name as a hashtag, however you wish to assume on the far side that. A good example of a complete UN agency will this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to use the hashtag when they share photos of their meetups. By victimization participating, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.

2. Get Creative

Instagram is all regarding photos, so many people think of the caption as an afterthought. Don’t neglect the image caption! You can generate interaction and promote sharing by victimization descriptive words that may engage, inspire and entertain your followers.

Here are the ideas to help you build up followers on Instagram:

  • Use questions in your caption.
  • Get personal with your post.
  • Tell a story regarding yourself, or how your product helped or inspired someone else.
  • Ask people to tag others.

The @NatGeo Instagram account, they create breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world. While using Instagram posts to get followers, it’s all about being authentic. Do not use questions in every single post or tell a personal story that isn’t genuine.

3. Go Local

One of the best ways to build your Instagram followers is to get to know your neighbors. Beside you are creating Instagram ads or want to promote your event in a specific area, you can see what’s going on near you by going to the search page and clicking on the Places tab. Type in the location to see the Geo-tagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and leave a comment or even an emoji and follow the person if you like what you see. Hopefully, this can be the beginning of associate degree organic interaction.

Is the Social Media Platform Worth?

Unless you’re associate implausibly connected Solopreneur UN agency is creating a killing and perhaps even turning business away, social media can play a job in your stigmatization and selling ways. Each platform has its cohort of devoted users and can be a decent appropriate some businesses, however perhaps less therefore for others.

The platforms are freed from charge, other than the time it prices to stay your content up-to-date. No matter how good social media marketing is, time will not allow most Solopreneurs and business owners to maintain a presence on all platforms, unless social media management is outsourced. If it is positively impacts sales revenues, the investment will be worthwhile. Let’s take a look at Facebook, Instagram and LinkedIn.

Facebook

The most fashionable social media platform has two.19 billion users (Statista, 1Q 2018) round the world.
There are somewhat a lot of feminine users than male and also the bulk of the age demographic is 18-44 years.
Forbes Magazine knowledge indicates that forty seventh of American citizens report that Facebook is their primary influences once it involves creating purchases.

Facebook typically delivers wonderful ROI for B2C enterprises (somewhat less for B2B). In-store events and promotions, speaking engagements, your workshops and different events is proclaimed to Facebook Friends. Content provided in text, photos, or video can be uploaded. You can produce teams and build communities, or post a client survey. Share behind-the-scenes information about your business and what it takes to do what you do and in the process, you’ll engage customers, strengthen your brand and build relationships.

Create a Fan Page and limit your presence to basic info and a good call to action. Be aware that your presentation of text, photos and different content ought to be relaxed and hospitable, to make a private feel (but keep in mind that business is that the context).

Instagram

You’ll find one billion users (Statista, Gregorian calendar month 2018) from round the world and eightieth are outside of the U.S. 95 million posts are shared daily, with many accessed on a mobile device. Around 59% of U.S. citizen are 18-29 years old. As of 1Q 2018, there are three hundred million daily Instagram Stories users and half-hour of users have purchased a product.

Photo sharing, temporary video trailers and succinct text postings that embody a hashtag # to raised distribute your content are ideal content. Add a link to your profile bio. Decide if you would like a public or members-only account. Links cannot be shared.

LinkedIn

Considered the gold normal B2B social media platform, LinkedIn has 500 million members globally (Statista, January 2018). Business owners, Solopreneurs, corporate and nonprofit leaders, physicians and dentists, any employee who harbors professional aspirations and most college students maintain a profile page. Recruiters use LinkedIn to identify potential candidates for job openings. LinkedIn ProFinder helps Solpreneurs find project work.

LinkedIn is a wonderful platform on that to make a community of skilled colleagues through your connections and share with them your skilled story, successes, highlights and other updates that support your personal brand. My B2B web log posts to my LinkedIn page and my connections receive notice of its arrival. Professional videos, white papers, newsletters, blogs, infographics, SlideShare presentations and podcasts can be featured on your profile page to add depth to your brand story. Recommendations and endorsements let others verify your skill and you’ll be able to come the favor.

In the teams section, you’ll engage with colleagues within your industry, or with alumni of your school. Topics of interest are explored through denote queries and cluster members will respond and within the method get to understand each other and probably, forge relationships that result in doing business.

Rocket Your Small Business Using Social Media Signal

Do you have a small business and trying to find ways that to grow your business? Are you wanting to draw in a lot of ends up in your business, or have detected concerning Social Media promoting, and currently need to undertake it?

As a business owner you face several challenges – restricted capital, minimal support staff and having too much to do in what seems like very little time. So, however does one grow your little business while not significant investment in promoting and advertising? Answer – through the use of technology. Web 2.0 provides you with numerous tools and techniques that assist you to come up with leads and increase the exposure of your home-based business. Social media is one such tool. Everything you need to know as a small business owner to begin increasing revenues using social media will describe below.

What is Social Media?

Social Media may be a class of on-line media wherever individuals ar talking, participating, sharing, networking, and bookmarking online. Examples include Facebook, Twitter, LinkedIn, YouTube, GooglePlus, and MySpace.

What is Social Media Marketing?

Social media promoting is victimization the on top of mentioned platforms to achieve a  new audience of customers and build product brand awareness. By giving the details of a product from user to user, Social Media Marketing strives to gain greater legitimacy for a message because it is shared between trusted “friends.”

Which Social Media Channels are most popular?

Studies show that Facebook & Twitter to be preferred social media channels followed closely by YouTube and LinkedIn, GooglePlus.

Why should Social Media Marketing Interest me?

If you’re thinking that this sort of selling isn’t for you, check. These platforms offer a large bundle of benefits to small business owners. Here the some reasons why you ought to think about using Social Media for your business.

Exposure: As a business owner you believe mostly on network promoting to channel ends up in your business – that, successively depends on your interaction with individuals. This is the use of what Social Media is!
But Social Media offers just about unlimited opportunities to act with individuals – several them! With this attention-grabbing sort of promoting, your business is not any longer restricted to native leads; you’ll realize leads coming back in from a diversified geographic market!

Zero-cost: whereas different promoting media would be high-priced, this type of marketing is relatively free, or requires negligible monetary investment. It’s a nice inexpensive thanks to get your message across.

Improved net presence: Being on fashionable social media platforms strengthens your net presence. The a lot of individuals quote you on Facebook or Twitter, the greater are the chances of your business being found on relevant web searches such as Google, Yahoo!, or Bing.

Direct contact with prospects: These platforms will give you some benefits such as you can be keep in touch with your customers directly. You can also contact with them in order to know what they want.

Go infectious agent: Such promoting offers you the chance to travel viral along with your promoting. Think about this. You can upload a video about your business on YouTube. 10 individuals adore it, and five of them share it with their friends, who in-turn share it with 20 more people. This is referred to as “viral promoting,” and it can be a very effective method to increase your lead generation.

What is a Social Media “game plan” and why do you have to have one?

A social media game set up may be a method consisting of a couple of easy steps which will assist you accomplish your social media promoting objectives. The social media arena is massive and you’ll be able to drift in it if you do not play by the principles.

There are so many competitions and you should have a clear plan if you want to stand out of the crowd and get noticed.

A typical game set up for your business ought to carries with it these four steps:

  • Build your network
  • Propagate your presence
  • Stay connected
  • Monitor

Animals in Distress: They Are Stilling Suffering

A few days ago a beautiful small female dog was brought to a precinct scared and shivering. A good Samaritan witnessed the dog being abused by youngsters in a park and brought her to the nearest precinct. They were kicking her and bullying her. It was heartbreaking to see the tears in the dog’s eyes as she sat there on the floor in the precinct in pain and bewilderment. We can only imagine what thoughts were going through her mind. Maybe she sat there wondering what has she done to those young individuals for them to abuse her like that. Because animals cannot verbally tell us their feelings we have to observe their behavior, facial expressions, and actions. Animals have feelings just like human beings; they feel pain, and know fear.

It is unfortunate, but every day there is a pet that is being abused by their owner. Or a pet has been abandoned by their owner, or they stray the streets until they passed away. Others have been fortunate, where they are rescued by animal centers and animal shelters, and nursed back to health and adopted by caring individuals. Some animals have been euthanized because they were in the shelters too long.

Just recently a man was charged with beating his girlfriend’s poodle to death. The autopsy divulged that the dog had nine broken ribs, a pulverized kidney, and immense internal bleeding.

It is a known fact that dogs have been breed for fighting. Some of those animals did not survive their torture. Pets have been beaten to the point where you would not believe it is the same animal you knew before their torment. Animals should not be subjected to such cruelty by the hands of human beings. Imagine being the other species; you are in a vulnerable situation but you cannot speak. And your only hope is that someone will observe the situation, and connect the pieces together. You know that until the abuser is exposed you will continue to suffer silently. I ask the question, is this really fair to the animals? I believe that individuals who partake in animal cruelty should understand the nature of the crime. One should know that it is punishable under the law. Although, the punishment may vary from state to state, the classifications of a misdemeanor and felony for crimes against animals remains the same. Both are subjected to a fine and or a prison sentence. The length of time depends on the severity of the crime.

Ironically, some researchers have linked a connection between cruelty to animals in childhood and early adolescence with adult violent criminal behavior. Many individuals have argued that the violence started from somewhere. However, trying to pin point exactly where their anger occurred would be difficult to ascertain without a psychological evaluation. Based on studies, and observations there are valid theories that there can be a reduction in animal cruelty by just getting to the root of the tortured souls of those individuals. Until then some animals will continue to remain in distress until someone successfully connections the pieces.

India Tourist Visa Guidelines for Visa Extension

Longer extensions must be approved by the Ministry of Home Affairs (MHA). The process of applying for one can give you a bit of a grace period while they consider it. It’s important to note that if you stay in the country illegally beyond the period of your visa, you may face fines, deportation and/or up to five years in prison.

Visa conversions and extensions are handled by the MHA only between 10 A.M. and noon, Monday to Friday. The address for the main office is Foreigners’ Division, MHA, Lok Nayak Bhawan, Khan Market, New Delhi. If you want to change your visa status from one category to another, you should go in person to the office. In case of serious illness, you can send a representative. If you aren’t in Delhi, go to the nearest Foreigners’ Registration Office (FRO), which will forward your case to the MHA for approval. Applications for extensions or conversions should be made a few months before your current visa expires, if possible.

In general, you can’t change the category of your visa while you are in India; e.g., if you are in India on a Tourist Visa, you can’t just decide to take up a job. In such a case, you have to go back to your own country to apply for a new visa. The MHA does have the authority to give you a different visa if there are extraordinary circumstances, but they rarely do it.

PIO Cards and OCI Status- If your parents, grandparents or great-grandparents were Indian nationals, or if you are the spouse of an Indian citizen or PIO, or if you once held an India passport, you can get a PIO (Person of Indian Origin) Card that is valid for 15 years. This card allows visa-free entry to PIOs living abroad, but you do have to register if you stay more than 180 days.

There is also a status called Overseas Citizenship of India (OCI) that is available to PIOs or others who either are or were eligible for Indian citizenship at a certain time. This is not dual citizenship. Rather, it’s essentially a permanent visa that allows you to come and go as you wish and to stay as long as you like without registering. It gives you most of the privileges enjoyed by Indian citizens, except that you can’t vote, buy agricultural land, or hold certain public offices.

Exit Visa- If your passport is lost or stolen; you have gone to the FRRO so you can get your visa transferred to the new passport. Or you can get an Exit Visa, which will allow you a certain number of days in which to leave the country legally. Without one or the other, you won’t be able to leave India. To get an Exit Visa, you need to present your new passport, a letter from your embassy giving details of the lost or stolen passport, and the original police report, as well as proof of date of entry into India (i.e., your boarding pass, a letter from the airline on which you arrived verifying date and place for your arrival in India, or a photocopy of your visa and entry stamp).

Special Permits- In order to visit certain restricted or protected areas, including the Andaman Islands, Lakshadweep, parts of Ladakh, and some of the Northeastern States, you will need a special permit. Some permits (excluding Inner Line permits for border areas of Ladakh, which take only a day) may take a week or two to get, so you should apply well in advance. You can get permits come Sikkim from embassies and consulates abroad before you come, or the Foreigners’ Registration Offices in India, and in Darjeeling and Siliguri, as well as at certain major airports.

Ferrari Over the Years

In 1994, Ferrari’s long term loyal customer Giampiero Moretti, FOUNDER OF MOMO was one of the few who convinced Maranello to return to sports car racing, making them understand how important it was for the company to return to this category of motorsport in their largest market that was North America. By this time, it had been almost 23-years since Ferrari last partook in the IMSA World Sports Car Championship with the Ferrari 312 PB in 1971 and hence needed a completely new car to compete.

A big part of the Ferrari F40’s appeal is just how raw and unadulterated it looks. It was built as a race car for the road and it’s proud of that. There’s no gimmick here. This is a race car first and a road car second. The headlights and taillights are just an afterthought to make it road-compliant. The cabin is small, the seating position cramp and awkward, the suspension is hard and there’s a ton of lag from the twin-turbo V8 engine… but none of that matters.

The Ferrari F40 is an experience because there’s nothing quite like it. You can’t just go out and buy something similar, even if you have all the money in the world. The only thing that comes close to an F40 is another F40. It was the last car signed off by Enzo Ferrari himself. On average, it is still considered to be the greatest Ferrari ever built.

The 250 was a turning point for Ferrari. It further kickstarted the company and cemented its place as a legendary car manufacturer. Classified as a sports car, the Ferrari 250 SWB was just as easily a decent GT car at heart, depending on the model. Ferrari built several different variants, but they were all called the 250. Succeeded by the 275 and the 330, it’s still held in high regards by most people, considered as possibly the greatest Ferrari road car of all time.

Officially, the Ferrari 250 SWB was offered in long wheelbase, short wheelbase and Europa. The Europa was the GT of the lineup, with a lengthy 2,800 mm wheelbase. The LWB came in at 2,600 mm, and the SWB at just 2,400 mm. The SWB was the nimblest and agile of the three, but a lot of them were convertibles. All three carried a 3.0-Litre naturally-aspirated V12 with 300 horsepower. As much as I love Ferrari’s current V12s, they don’t even come close to a small-capacity V12 such as the one found in the 250. It sounds mechanical and alive, if that’s the exact phrasing I’m looking for. Nothing was synthetically made back then. Everything you hear comes from the engine, it comes from metal parts rubbing against one another.